Performance implications of delayed competitive responses: evidence from the U.S. retail industry
研究竞争反应延迟与绩效的关系，发现反应延迟对反应者绩效呈曲线关系，对先动者绩效呈线性关系，基于美国零售业数据验证。
Abstract The timing of competitive actions and responses is a key management concern that has important performance consequences. This study focuses on the timing and consequences of competitive responses. Theory predicts a negative linear relationship between response delay and responder performance mirrored by an opposing positive linear relationship between response delay and first mover performance. In contrast, our study suggests that response delay has a curvilinear relationship with responder performance, and a linear relationship with first mover performance. We test our propositions using retail industry data and discuss the implications. Copyright © 2008 John Wiley & Sons, Ltd.