Order of entry and performance in international markets
研究了工业产品在国际市场中跨市场和市场内的进入顺序及其绩效影响，发现先进入者（包括跨国公司和本地企业）与后进入者（小型本地企业）的生存率高于早期追随者（跨国公司），并揭示了同时进入多个市场的策略。
Abstract The inter‐market and intra‐market orders of entry and their performance consequences are examined for an industrial product. First entrants consist typically of both multinational and local firms, while early followers are multinational firms, and later entrants are smaller, local firms. A strong order of entry‐market share relationship is observed in international markets. First entrants and later entrants outsurvive early followers. The analysis reveals a strategy for achieving both first‐entry into many markets and dominance within those markets. Simultaneous entry into multiple markets occurs infrequently and in mature stages of the product life‐cycle.