激励的行为经济学与心理学

Behavioral Economics and Psychology of Incentives

Annual Review of Economics · 2012
被引 346
人大 A-ABS 3

中文导读

回顾了金钱激励可能适得其反以及非标准干预(如框架效应)有效影响行为的实证证据,并讨论了信念、偏好和技术在激励异常影响中的作用。

Abstract

Monetary incentives can backfire while nonstandard interventions, such as framing, can be effective in influencing behavior. I review the empirical evidence on these two sets of anomalies. Paying for inherently interesting tasks, paying for prosocial behavior, paying too much, paying too little, and providing too many options can all be counterproductive. At the same time, proper design of the decision-making environment can be a potent way to induce certain behaviors. After presenting the empirical evidence, I discuss the relative role of beliefs, preferences, and technology in the anomalous impacts of incentives. I argue that inference, signaling, loss aversion, dynamic inconsistency, and choking are the primary factors that explain the data.

行为经济学激励悖论非标准干预决策环境设计