Impacts of Animal Well‐Being and Welfare Media on Meat Demand
首次研究媒体提供的动物福利信息如何影响牛肉、猪肉和家禽需求，发现媒体关注对肉类需求有微小但统计显著的影响，长期来看抑制猪肉和家禽需求，但牛肉需求不受直接影响。
Abstract This article provides the first known examination of how animal welfare information provided by media sources impacts beef, pork and poultry demand. Results suggest that media attention to animal welfare has a small, but statistically significant impact on meat demand. Long‐run pork and poultry demand are hampered by increasing media attention whereas beef demand is not directly impacted. Loss in consumer demand is found to come from exiting the meat complex rather than spilling over and enhancing demand of competing meats. An outline of economic implications is provided for the broader discussion of animal welfare.