Consensus Building: How to Persuade a Group
研究提案发起人如何通过选择性传递信息和制造说服级联，说服群体中的特定多数成员批准提案，并分析了群体内部一致性、群体与发起人一致性、群体规模及治理结构对说服效果的影响。
The paper explores strategies that the sponsor of a proposal may employ to convince a qualified majority of members in a group to approve the proposal. Adopting a mechanism design approach to communication, it emphasizes the need to distill information selectively to key group members and to engineer persuasion cascades in which members who are brought on board sway the opinion of others. The paper shows that higher congruence among group members benefits the sponsor. The extent of congruence between the group and the sponsor, and the size and the governance of the group, are also shown to condition the sponsor's ability to get his project approved.