An application of metric conjoint analysis for the evaluation of top managers' individual strategic decision making processes: A research note
提出度量联合分析法作为评估高层管理者战略决策政策的工具，并以33家制造企业CEO的战略-结构-环境匹配决策规则为例进行实地研究，对管理认知的未来研究有启示。
This research note suggests metric conjoint analysis (Louviere, 1988) as a tool for evaluating the decision policies employed by top managers in making strategic decisions. As an example of the technique, a descriptive field study is presented wherein the decision rules for stategy-structure-environment alignment used by the chief executives of 33 autonomous, nondiverstfied manufacturing firms are examined. Implications for future strategy research on managerial cognitions are discussed.