A Newsvendor Problem with Revenue Sharing and Channel Coordination*
研究了单一制造商-零售商渠道中，收益共享政策如何消除双重边际化，并分析了双方利润变化，为供应链协调提供决策参考。
ABSTRACT Increasingly manufacturers and retailers are implementing revenue‐sharing policies to coordinate distribution channels more effectively. This article considers a standard newsvendor problem in a single manufacturer–retailer channel and compares the expected profits that each party receives in a traditional ordering environment with those that can be achieved under a revenue‐sharing policy designed to completely eliminate double marginalization. It is shown that the retailer always benefits from the transition to revenue sharing by capturing a portion of the incremental channel profit generated by the complete elimination of double marginalization. A necessary demand‐distribution‐dependent condition is derived under which the transition to revenue sharing benefits the manufacturer as well. The findings of this research are illustrated in a numerical example for the uniform demand distribution.