Optimal Information Disclosure in Auctions and the Handicap Auction
垄断卖方在买家仅有私人估值估计时,可通过释放额外信号最大化期望收入,且最优机制等价于一种两轮障碍拍卖:首轮买家选择价格溢价,次轮进行二价拍卖。
<p>We analyze a situation where a monopolist is selling an indivisible good to risk neutral buyers who only have an estimate of their private valuations. The seller can release, without observing, certain additional signals that affect the buyers’ valuations. Our main result is that in the expected revenue maximizing mechanism, the seller makes available all the information that she can, and her expected revenue is the same as it would be if she could observe the part of the information that is “new” to the buyers. We also show that this mechanism can be implemented by what we call a <em>handicap auction</em> in interesting applications. In the first round of this auction, each buyer picks a price premium from a menu offered by the seller (a smaller premium costs more). Then the seller releases the additional signals. In the second round, the buyers bid in a second-price auction where the winner pays the sum of his premium and the second highest non-negative bid. In the case of a single buyer, this mechanism simplifies to a menu of European call options.</p>