商业战略的结构与环境关联因素

The structural and environmental correlates of business strategy

STRATEGIC MANAGEMENT JOURNAL · 1987
被引 869 · 同刊同年前 4%
人大 AFT50UTD24ABS 4*

中文导读

研究将商业战略的常见维度与其组织背景联系起来,基于战略的偶然性数量和不确定性预测其结构与环境关联,发现不同战略(如复杂产品创新、营销差异化、市场广度、保守成本控制)与官僚或有机结构、环境动态性等有显著不同关系。

Abstract

Abstract An attempt is made to relate several common dimensions of business‐level strategy to their organizational contexts. A model is developed that predicts the structural and environmental correlates of a strategy on the basis of the number and uncertainty of its contingencies. It is shown that strategies of complex product innovation, marketing differentiation, market breadth and conservative cost control each have pronounced but very different relationships with bureaucratic and organic structural devices of uncertainty reduction, differentiation and integration, and with environmental dynamism, heterogeneity and hostility.

商业战略组织结构环境不确定性产品创新成本控制