Constructing Spaces for Strategic Work: A Multimodal Perspective
基于金融交易场景的视频民族志研究，提出战略工作通过物质、身体和话语资源的多模态组合构建不同空间，并识别出私人工作、协作工作和谈判工作三种类型。
In this paper we take seriously the call for strategy‐as‐practice research to address the material, spatial and bodily aspects of strategic work. Drawing on a video‐ethnographic study of strategic episodes in a financial trading context, we develop a conceptual framework that elaborates on strategic work as socially accomplished within particular spaces that are constructed through different orchestrations of material, bodily and discursive resources. Building on the findings, our study identifies three types of strategic work – private work, collaborative work and negotiating work – that are accomplished within three distinct spaces that are constructed through multimodal constellations of semiotic resources. We show that these spaces, and the activities performed within them, are continuously shifting in ways that enable and constrain the particular outcomes of a strategic episode. Our framework contributes to the strategy‐as‐practice literature by identifying the importance of spaces in conducting strategic work and providing insight into the way that these spaces are constructed.