Does Market Experience Eliminate Market Anomalies? The Case of Exogenous Market Experience
通过田野实验外生诱导市场经验，发现仅凭市场经验就能消除支付意愿与接受意愿之间的价值差异这一市场异常。
A vibrant literature has emerged that suggests willingness to pay and willingness to accept measures of value are quite different for inexperienced consumers but that value differences erode with market experience. One potential shortcoming of this literature is that market experience is endogenous. This study presents a framed field experiment that exogenously induces market experience. Empirical findings support the premise that market experience, alone, can eliminate an important market anomaly.