THE ROLE OF LOGISTICS IN NEW PRODUCT DEVELOPMENT
调查美国制造企业物流经理，发现物流参与新产品开发能提升项目绩效和物流绩效，对关注产品开发与供应链协同的管理者有用。
For many firms, a program of successful new product development (NPD) projects is critical to overall company strategy. However, the role of logistics in NPD has rarely been researched. The purpose of this paper is to empirically test the relationship between logistics involvement in new product development and improvements in NPD project performance and NPD logistics performance. Senior logistics managers in manufacturing firms in the United States were surveyed to test these relationships. The analysis demonstrated NPD project performance and NPD logistics performance improved with the involvement of logistics in NPD.