The impact of auction characteristics on prices of agricultural products traded online: evidence from cherries
利用雅虎奇摩拍卖网站樱桃销售数据，实证研究拍卖特征（如声誉、立即购买选项、大小和原产地）对价格的影响，发现声誉变量与价格显著相关，且影响程度因模型设定而异。
Abstract This article provides an empirical study on the relationship between auction characteristics and prices using a data set on cherry sales from the online auction site Yahoo! Kimo. Using three alternative measures of the dependent variable, results indicate that reputation variables have a statistically important association with auction prices. The extent of reputation's impact on prices varies substantially depending on the model specification and estimation technique. The article highlights the effectiveness of a nonlinear specification for both measuring and interpreting the underlying reputation variables. The use of a “Buy It Now” option, size, and country of the origin is correlated with prices at statistically significant levels. Several econometric concerns regarding the empirical modeling strategy are discussed.