Crowdsourcing As a Solution to Distant Search
提出在某些条件下，众包能将远距离搜索转化为本地搜索，从而提升问题解决的效率和效果，并分析了这些条件取决于问题、知识、人群和解决方案的特征。
We argue that under certain circumstances crowdsourcing transforms distant search into local search, improving the efficiency and effectiveness of problem solving. Under such circumstances a firm may choose to crowdsource problem solving rather than solve the problem internally or contract it to a designated supplier. These circumstances depend on the characteristics of the problem, the knowledge required for the solution, the crowd, and the solutions to be evaluated.