A Contingency Theory of Rhetorical Congruence
提出，组织适应权变需要修辞一致性，即修辞要适合权变情境，且各种修辞过程相互平衡，否则结构适应难以成功。
I argue that attempts to adapt structure to contingencies will be unsuccessful unless there is also rhetorical congruence, which has two parts. First, rhetorical congruence exists if rhetoric is appropriate to contingencies. For example, decentralization aimed at increasing local initiative will lead to more requests by headquarters for advice from subsidiaries. Second, it exists if the various rhetorical processes are in balance with one another. For example, as the environment becomes more uncertain and as more differentiation rhetoric is used in response, further integration rhetoric will be prompted to reestablish balance.