The entrepreneur as hero and jester: Enacting the entrepreneurial discourse
从社会建构视角分析媒体如何塑造企业家形象，并通过迈克尔·奥利里的案例展示他如何利用创业话语的理性与情感游戏构建独特身份，对研究创业身份和媒体表征的学者有参考价值。
Employing a social construction perspective, this article argues that entrepreneurs are uniquely empowered by entrepreneurial discourse to bring about creative destruction. Analysis of the representation of entrepreneurship in the media suggests that entrepreneurs have a distinctive presence in society that is shaped by cultural norms and expectations. These images create and present an entrepreneurial identity. Yet identity has two facets: the general, identified as ‘what’ but also a distinctive individual identity as ‘who’. This article explores the identity play of one flamboyant entrepreneur, Michael O’Leary, to show how he deploys the rhetoric and rationality of entrepreneurial discourse, but shapes it through emotional games to establish his unique entrepreneurial identity. It finds strong evidence that entrepreneurs are culturally stereotypical and that this is amplified by the press, but also how O’Leary employs this typification to engage with the rational and emotional, explaining how this is used for strategic advantage.