Organizational Vision and Visionary Organizations
构建了一个理解组织愿景的概念框架，旨在消除愿景概念的模糊性，同时保留其核心的激励特质，对管理学者和实践者均有参考价值。
This article presents a framework for understanding organizational vision. Vision is a term frequently used by academics and practicing managers, but there has been a scarcity of clear concepts and useful tools—in short, the absence of a coherent conceptual framework. This article develops a framework that removes the fuzziness surrounding the topic of vision yet at the same time preserves the magic—the spark— that is an essential quality of vision.