Environmental Determinants of Generic Competitive Strategies: Preliminary Evidence from Structured Content Analysis of Fortune and Business Week Articles (1983-1984)1
通过分析1983-1984年《财富》和《商业周刊》文章，研究企业竞争战略是否随客户价格敏感度和产品差异化程度变化，以及战略与环境匹配是否提升财务绩效。
This paper seeks to determine whether the implementation of a generic competitive strategy (Porter, 1980) reflects variations in the competitive variables of customer price sensitivity and product differentiability, and whether tailor-fitting business strategy to the competitive environment is associated with a higher level of financial performance. Data on 59 companies cross-listed in the Compustat financial data base were obtained from a content analysis of Fortune and Business Week articles during the period 1983-1984. The data partially support the expectations from the Strategic Planning Associates (SPA) matrix, particularly those defining the determinants of differentiation and cost leadership. The findings further suggest the value of an environment/strategy fit to improving the firm's financial performance, particularly its long-term earnings growth.