Catalytic Alliances for Social Problem Solving
研究了催化联盟这种临时网络组织，通过媒体运动提升公众意识以推动社会变革，并以两个案例说明其管理维度和形成过程。
Catalytic alliances (CA) are temporary network organizations created to effect long-term social change through media-based "campaign" efforts to increase public awareness and commitment to action on social problems. Two CA organizations - Hands Across America and the Partnership for a Drug-Free America - are profiled in this paper. Each illustrates the catalytic alliance phenomenon and delineates a number of critical management dimensions. The paper then uses these examples to more precisely define the organizational features and characteristics of catalytic alliances, and to develop a process model of how such alliances are formed.