在天气相关需求不确定性下改善供应链绩效与管理风险

Improving Supply Chain Performance and Managing Risk Under Weather-Related Demand Uncertainty

Management Science · 2010
被引 116
人大 A+FT50UTD24ABS 4*

中文导读

研究了制造商如何设计天气关联回扣合同,以在季节性产品需求受天气影响时提高预期利润,同时管理双方风险,无需验证剩余库存或影响零售商销售努力。

Abstract

We consider a manufacturer-retailer supply chain for a seasonal product whose demand is weather sensitive. The retailer orders from the manufacturer (supplier) prior to the selling season and then sells to the market. We examine how a manufacturer can structure a weather-linked rebate to improve his expected profit. The proposed class of rebate contracts offers several advantages over many other contract structures, including no required verification of leftover inventory and/or markdown amounts, and no adverse effect on sales effort by the retailer. We provide a thorough analysis of the manufacturer's and retailer's decisions in this context. We show that the weather-linked rebate can take many different forms, and this flexibility allows the supplier to design contracts that are Pareto improving and/or limit his risk in offering the contract and the retailer's risk in accepting it. For weather rebates with certain characteristics, the manufacturer can fully hedge his risks of offering a weather rebate by paying a risk premium; we show how this can be accomplished. We also show that the basic structural results extend to settings in which the two parties would like to limit their risk.

天气敏感需求供应链绩效天气关联返利风险对冲