Strategy and Competition in the Market and Nonmarket Arenas
为战略学者梳理非市场战略研究，通过扩展Barney（1986）的框架，将不同非市场战略方法按竞争概念组织，指出需进一步研究的领域。
Executive Overview To provide mainstream strategy scholars with a ready entry point into nonmarket strategy research—and to inspire them to turn their attention to the nonmarket domain—we organize ostensibly disparate approaches to the study of nonmarket strategy by extending constructs and classifications first proposed by Barney (1986) to synthesize contrasting approaches to the study of "market" strategy. The organizing framework revolves around the conception of competition associated with a given theoretical approach. Applying this framework to nonmarket strategy research illuminates several areas requiring further investigation, which mainstream strategy scholars are well positioned to conduct.