Escalating Commitment to a Course of Action: A Reinterpretation
重新解释决策者为何会持续投入失败行动，提出前景理论视角下的框架效应，而非仅归因于自我辩护动机，适用于管理、心理与经济学研究者。
Escalating commitment to a losing course of action is usually attributed to a need on the part of decision makers to maintain the illusion that they have not erred. Prospect theory suggests a different explanation for this commonly observed tendency—escalating commitment is seen as an artifact of the framing of decisions. As a result, escalating commitment may occur in a much wider variety of circumstances than is suggested by the view that it is a product of self-justification motives.