Concept Mapping as an Alternative Approach for the Analysis of Open-Ended Survey Responses
提出概念图方法作为开放式调查问题文本分析的替代技术，融合编码和词基方法的优势，适用于探索性组织研究、量表或访谈问题开发及概念编码方案制定。
This article presents concept mapping as an alternative method to existing code-based and word-based text analysis techniques for one type of qualitative text data—open-ended survey questions. It is argued that the concept mapping method offers a unique blending of the strengths of these approaches while minimizing some of their weaknesses. This method appears to be especially well suited for the type of text generated by open-ended questions as well for organizational research questions that are exploratory in nature, aimed at scale or interview question development, and/or developing conceptual coding schemes. A detailed example of concept mapping on open-ended survey data is presented. Reliability and validity issues associated with concept mapping are also discussed.