A diagnostic framework for planning
针对传统战略制定框架过于宽泛的问题,提出一个基于组织层级、管理风格和成长阶段三个关键要素的诊断框架,帮助公司根据情境选择合适战略。
Abstract The traditional framework for strategy formulation in the field of business policy is deliberately broad and generalized, so as to encompass an almost limitless number of potentially influential factors. There is also a need for a more focused view, a means for showing similarities and differences among firms and how these relate to strategy formulation—a framework, in other words, that allows companies to be diagnosed by key situational elements and uses these, in turn, to define the appropriate strategy alternatives. What is proposed is a framework based on three familiar key elements—organizational levels, management styles, and stages of growth—integrated with and related to four basic strategy alternatives.