Food quality and safety: consumer perception and demand
以总食品质量模型为框架,综述消费者对食品质量和安全的感知研究,探讨其与食品选择、需求及支付意愿的关系,适合关注消费者行为与食品政策的读者。
Research on consumer quality perception is reviewed using the Total Food Quality Model as a structuring device. The relationship between food safety and quality is addressed, and is discussed in the context of research on consumer risk perception. Quality and safety perception is linked to food choice and consumer demand, addressing questions of price perception and the validity of willingness-to-pay measurements. It is concluded that food quality and safety are central issues in today's food economics, though many research questions remain to be addressed.