Know Thyself: Examining Factors That Influence the Activation of Organizational Identity Concepts in Top Managers’ Minds
研究了高层管理者在战略决策中如何激活组织身份概念，发现决策整合、未来形象和信息共享是关键因素，感知控制也有影响。
This article addresses how top managers activate their organizational identity concepts during strategic decision making. It integrates the social cognition and strategic management literature by employing the accessibility principle in strategic management processes. Data were gathered through interviews and case scenario—based questionnaires from top managers in four Indonesian pharmaceutical companies. Analysis suggests that cognitive associations that are achieved through decision integration, desired future image, and information sharing are keys in making identity dimensions accessible, thus enabling the activation of organizational identity concepts in these top managers’ minds. Results also indicate an association between perception of control and top managers’ ability to activate concepts of organizational identity. The article discusses the theoretical and practical implications of findings.