The transformational leader as pedagogue, physician, architect, commander, and saint: Five root metaphors in Jack Welch's letters to stockholders of General Electric
分析了杰克·韦尔奇在通用电气CEO任期内致股东信中的语言，发现五种根隐喻（教育者、医生、建筑师、指挥官、圣人）如何增强其变革型领导力和魅力的说服效果，提醒注意领导者使用的修辞技巧。
We analyse the corpus of CEO letters to stockholders that were signed by a widely revered business leader, Jack Welch, during his tenure as CEO of the General Electric Company [GE], 1981—2000. Our discussion is located within theory pertaining to transformational leadership. We examine Welch's language from the standpoint of how transformational leadership can be conceived as a rhetorical artefact of one-sided dialogue emanating from a powerful leader. We give particular attention to the saturation of Welch's discourse with metaphors, and argue that metaphors illuminate how transformational leadership and the accompanying construct of charisma manifest themselves in practice. Five root metaphors that heightened Welch's persuasive and rhetorical impact on his audience are identified and discussed: Welch as pedagogue , physician, architect, commander and saint . We advocate greater awareness of the rhetorical techniques employed by transformational leaders in attempts to broker compliance with their views.