Taxonomic Mental Models in Competitor Definition
从认知角度探讨竞争者定义问题，讨论决策者如何通过心理模型简化竞争环境，并评述其对组织分类与适应的意义。
In this article, a cognitive approach to the problem of competitor definition is outlined, which begins with a discussion of the information-processing demands implied by current models of competitive strategy. How decision makers simplify the competitive environment by using a mental model of competitive groups is then discussed. Finally, the implications of a cognitive approach for the classifying organizations and organizational adaptation are commented on.