Cognitive simplification processes in strategic decision‐making
总结了认知心理学和行为决策理论中发现的认知简化过程,并讨论了它们如何影响战略决策中的目标制定、问题识别、方案生成和评估选择,对研究战略决策的学者有参考价值。
Abstract Strategic decision‐making can be viewed as a special kind of decision‐making under uncertainty. Such decision‐making involves the activities of goal formulation, problem identification, alternatives generation, and evaluation/selection. Researchers in cognitive psychology and behavioural decision theory have identified a number of cognitive simplification processes which may affect the way decision‐makers perform these tasks. Within this paper, the research on these processes is summarized and their possible effects on strategic decision‐making are discussed. Implications for future research in this area are also drawn.