市场动荡时期中小企业国际化战略与绩效

Small and medium-sized enterprise internationalisation strategy and performance in times of market turbulence

INTERNATIONAL SMALL BUSINESS JOURNAL · 2013
被引 128
人大 A-ABS 3

中文导读

研究了中小企业国际化战略的三个维度(规模、范围、速度)在市场动荡时期对绩效的影响,发现国际化的范围和速度能提升绩效,而规模则无显著作用。

Abstract

This article examines the relationship between the strategies utilised by small and medium-sized enterprise (SMEs) for international expansion, and their performance during market turbulence. Analysing the strategy process of firm internationalisation, three main dimensions of this unfolding process are condensed: the scale, scope and speed of firm internationalisation. The influence of these three dimensions on performance during market turbulence is explored using a hypothesised model tested through an integrated dataset combining data pertaining to firm strategy, and performance. The analysis demonstrates that the scope and speed of internationalisation render a positive performance effect, whereas the scale of internationalisation does not. The article contributes to knowledge regarding sustainable and successful internationalisation strategies during times of market turbulence.

中小企业国际化战略市场动荡企业绩效