Social networks and opportunity recognition: A cultural comparison between Taiwan and the United States
研究了国家文化背景如何影响社会网络与机会识别的关系,基于台湾和美国的数据发现,个人主义与集体主义维度调节了关系强度、结构洞与机会识别之间的关联。
Abstract This paper investigates the moderating effect of national cultural contexts on the relationship between social networks and opportunity recognition. Data obtained from Taiwan and the United States support the proposition that cultural contexts, specifically the individualism‐collectivism dimension, moderate the relationship between tie strength, structural holes, and opportunity recognition. Results indicate that in the United States, tie strength is negatively associated with opportunity identification and structural holes are positively associated with opportunity identification; whereas in Taiwan we find the opposite. The results also show that the interaction effect between bridging ties and tie strength on opportunity recognition varies depending on the cultural context. Copyright © 2011 John Wiley & Sons, Ltd.