判断中的诱导与情境效应:固定总和与固定标尺框架

Elicitation and Context Effects in Judgments: Fixed Sum Versus Fixed Scale Frames

Management Science · 1999
被引 3
人大 A+FT50UTD24ABS 4*

中文导读

研究发现,点分配法(固定总和)与直接评分法(固定标尺)对同一组对象产生不同的数值判断曲线:点分配法下数值随排名呈半U形(二次项为正),而直接评分法下近似线性。这对预算分配等固定总和问题有启示。

Abstract

Two apparently similar methods for making numerical judgments about a set of objects (point allocation and direct rating) have been shown to yield different profiles of values (here, numerical judgments) attached to Ranks. Direct rating typically leads to a nearly linear relationship of Value with Rank. When using point allocation, people tend to produce a half U-shape of Value with Rank, evidenced by a positive quadratic term in Rank, which is not present for direct rating. We argue that point allocation imposes a fixed-sum frame on the judgment task. Furthermore, certain problems, such as allocating a budget, are intrinsically framed as fixed-sum. These problems also lead to quadratic curvature of numerical judgment with Rank. We discuss the implications of these effects, both in formal and informal contexts.

固定和框架点分配直接评分数值判断等级效应