The Elements of Political Persuasion: Content, Charisma and Cue
通过实地实验分析竞选策略中信息内容和背书线索对选民说服效果的影响，发现竞选整体效果显著，但说服者的个人特质和背书者身份作用不大。
Political campaigns employ complex strategies to persuade voters to support them. We analyse the contributions of elements of these strategies using data from a field experiment that randomly assigned canvassers to districts, as well as messaging and endorsement conditions. We find evidence for a strong overall campaign effect and show effects for both message‐based and endorsement‐based campaigns. However, we find little evidence that canvassers varied according to their persuasive ability or that endorser identity matters. Overall the results suggest a surprisingly muted role for idiosyncratic features of prospective persuaders.