针对相互依赖买家的最优销售方案

Optimal Sales Schemes against Interdependent Buyers

American Economic Journal: Microeconomics · 2010
被引 16
人大 AABS 3

中文导读

研究垄断卖家如何选择与每个买家的交易时机,当买家估值取决于自身及其他买家私人信号的加权和时,最优策略是序贯销售并让后续买家观察先前交易结果。

Abstract

This paper studies a monopoly pricing problem when the seller can choose the timing of a trade with each buyer, and a buyer's valuation of the seller's good is the weighted sum of his and other buyers' private signals. We show that it is optimal for the seller to employ a sequential scheme that trades with one buyer at a time and allows each buyer to observe the outcomes of all preceding transactions. We also identify conditions under which the seller optimally trades with the buyers in the increasing order of the weights they place on other buyers' signals.

垄断定价序贯销售相互依赖估值信号观察