战略整合:在能力时代竞争

Strategic Integration: Competing in the Age of Capabilities

CALIFORNIA MANAGEMENT REVIEW · 2000
被引 157
人大 A-ABS 3

中文导读

提出企业要获得并保持竞争优势,必须从综合、对齐和围绕核心主题三个层面进行战略整合,帮助管理者构建更系统的战略思维。

Abstract

To develop and sustain competitive advantage, companies must begin thinking about strategy in a more integrated way. First, strategies must be comprehensive: they need to have clear direction and a coherent product-market focus, and they must be supported by incisive operating capabilities and resources and robust organization cultures. Second, strategies must align these dimensions and their subcomponents and ensure that each is well adapted to the competitive environment. Third, all of the elements of strategy need to be orchestrated around a powerful core theme. This article shows how managers can develop each of these aspects of strategic integration.

战略管理竞争优势动态能力组织文化运营能力