企业多元化:进入、战略与绩效

Corporate Diversification: Entry, Strategy, and Performance

Academy of Management Review · 1984
被引 265
人大 A+FT50UTD24ABS 4*

中文导读

本文是对E. Ralph Biggadike所著《企业多元化:进入、战略与绩效》一书的书评,概述了该书关于企业多元化进入、战略与绩效的核心内容。

Abstract

The article presents a review of the book “Corporate Diversification: Entry, Strategy and Performance,” by E. Ralph Biggadike.

企业多元化进入策略绩效