Getting there in a global industry: Impacts on performance of changing international presence
研究了美国医疗诊断影像设备行业中，企业增加或减少国际存在对市场份额和生存率的影响，发现国际化尝试有风险，但拥有国际业务的企业表现更好。
Abstract We investigate the effects of increasing and decreasing international presence on market share and survival in the American medical diagnostic imaging equipment industry. Imaging equipment manufacturers possessing international medical operations tend to achieve superior market share and longer survival, but we find that attempting to become an international medical player is risky. Both increasing and decreasing international presence have negative associations with survival, while decreased internationalization is associated with decreased American market share. Brief case studies suggest that the ingredients for success in internationalization may include preparedness, focused management, and learning from international experience.