E‐Reverse Auctions Revisited: An Analysis of Context, Buyer–Supplier Relations and Information Behavior
研究了电子反向拍卖的情境、信息行为及买方-供应商关系，发现其对关系负面影响小于预期，且良好管理可改善关系。
SUMMARY This study investigates context, information behavior and buyer–supplier relationships in e‐reverse auctions (e‐RAs). Following a grounded theory approach, a comprehensive online questionnaire was developed and sent to both users and nonusers of e‐RAs. Usable responses were received from 89 buyers and 54 suppliers that were analyzed taking into account both the size and consistency of effects obtained from the Mann–Whitney U ‐test and Kendall's tau (τ) statistic. The results not only show that e‐RAs have fewer negative effects on buyer–supplier relationships than currently assumed but also that the management of e‐RAs (particularly a high valuation of types and sources of information combined with a high quality of information exchange and communication) has a positive impact on the buyer–supplier relationship.