Tracking Strategy in an Entrepreneurial Firm
追踪一家零售连锁六十年战略演变，将模糊的战略概念操作化，揭示创业型企业成长壮大并正式化结构过程中的战略形成规律，聚焦战略变化模式及创业与规划的对比特征。
This study tracks the strategies of a retail chain over sixty years of its history to show how that vague concept called strategy can be operationalized and to draw conclusions about strategy formation in the entrepreneurial firm that grows large and formalizes its structure. The conclusions focus on patterns of strategic change and on contrasting characteristics of entrepreneurship and planning.