Optimum Conservative Price Increase Decisions in a Competitive Market
为竞争市场中的企业提供了一套保守涨价的系统方法，基于已有竞争定价模型，回答何时、何处及涨价多少的问题，适用于低价高频消费品。
ABSTRACT This paper outlines a systematic procedure for a firm's price increase decisions in a competitive market. Following a conservative approach, a previously published competitive pricing model is extended and used to address the question of where, when, and by how much prices should be raised. In its present form, the approach is useful for low priced, frequently purchased products.