组织感知、战略与选择的信息处理模型

An Information Processing Model of Organizational Perception, Strategy and Choice

Management Science · 1980
被引 26
人大 A+FT50UTD24ABS 4*

中文导读

将战略决策过程分为七个阶段,构建计算机模拟模型整合组织感知、战略制定与运营决策,通过50次模拟运行质疑了三个直觉性假设,并探讨了该模型在高层管理者培训中的应用。

Abstract

The strategic decision making process is conceptualized to occur in seven phases. A computer simulation model based on these steps has been developed which integrates the processes of organizational perception of key environmental factors, strategy formulation by the organization, and execution of routine operating decisions and standard operating procedures. Fifty computer runs of the model show the necessity of qualifying more narrowly three simplistic, but “intuitively obvious,” hypotheses: (1) A firm will do better in a more munificent environment than a less munificent one. (2) A firm more sensitive to changes in its environment will do better than a less sensitive firm. (3) The more uncertainty there is in a firm's environment, the worse that firm will perform. The role of computer simulation models of organizational strategy-making in training top managers and strategic planners is sketched.

组织感知战略决策过程计算机模拟环境不确定性