Breaking through boundaries for organizational innovation: new managerial roles and practices in e-commerce firms
研究基于120位CEO样本，发现管理多样性与创造力通过机会评估影响电子商务企业采纳创新实践，包括员工关系、外部网络及新产品服务。
The information age presents complex opportunities and challenges for organizations, leading to the emergence of new managerial roles and practices. This research examined the influence of management diversity and creativity on the assessment of opportunities for e-commerce organizations, and on innovative internal and external managerial relationships and practices. Results from a sample of 120 CEOs of e-commerce firms revealed that opportunity assessment mediates the interactive effects of managerial diversity and creativity, influencing the adoption of innovative practices that focus on employee relationships, external networks, and new products and services. This research is one of the first empirical studies of managerial behavior in Internet organizations, and a suggested research agenda for this area of inquiry is presented.