过去经历正品时尚奢侈品牌及其仿冒品对各自购买意愿的非对称影响
Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each
JOURNAL OF BUSINESS RESEARCH · 2011
被引 105
人大 A-ABS 3
- Boonghee Yoo
- Seung‐Hee Lee 通讯
市场营销消费者行为奢侈品管理品牌管理广告学