过去经历正品时尚奢侈品牌及其仿冒品对各自购买意愿的非对称影响

Asymmetrical effects of past experiences with genuine fashion luxury brands and their counterfeits on purchase intention of each

JOURNAL OF BUSINESS RESEARCH · 2011
被引 105
人大 A-ABS 3
市场营销消费者行为奢侈品管理品牌管理广告学