Storm Clouds and Silver Linings: Responding to Disruptive Innovations Through Cognitive Resilience
研究小型在位企业管理者如何通过认知韧性同时感知颠覆性创新带来的威胁与机遇，基于126位房地产经纪人的数据验证了风险经验与紧迫感对感知的影响。
Incumbent firms facing disruptive business model innovations must decide whether to respond through inaction, resistance, adoption, or resilience. We focus on resilient responses to simultaneous perceived threat and opportunity by managers of small incumbent firms. Using cognitive framing arguments, we argue that risk experience moderates perceptions of opportunity, whereas perceived urgency moderates situation threat. We test our framework in the real estate brokerage context, where small incumbents face considerable challenges from disruptive business model innovations, such as discount brokers. Analysis of data from 126 real estate brokers broadly confirms our framework. We conclude with implications of our research for small business incumbents.