国外商业关系中的差异化:中小企业首次进入国外市场后的研究

Differentiation in foreign business relationships: A study on small and medium-sized enterprises after their initial foreign market entry

INTERNATIONAL SMALL BUSINESS JOURNAL · 2012
被引 31
人大 A-ABS 3

中文导读

研究了中小企业进入国外市场后,产品、商业关系和网络方面的战略灵活性如何影响其在国外商业关系中的差异化,基于314家瑞典中小企业的数据分析。

Abstract

This article critically evaluates the notion that strategic flexibility related to products, business relationships and networks is critical for international small and medium-sized enterprises (SMEs) attempting to differentiate their firms in foreign business relationships. A model is developed to investigate the interrelatedness of these types of flexibility and their discrete effects on business differentiation in foreign business relationships. It is used to analyse a dataset covering 314 Swedish SMEs; the types of flexibility investigated were found to have positive effects (direct and indirect) on differentiation in foreign business relationships.

中小企业国际商务战略灵活性商业关系管理