Revisiting an identity-based view of sustainable competitive advantage
质疑了企业能否基于任何核心能力获得可持续竞争优势的前提，回顾了过去十年关于组织身份与认同在创造和破坏企业暂时竞争优势中的作用。
Those of us who contributed to the Journal of Management’s 1991 special issue on a resourcebased view of the firm began with the assumption that it is possible for a firm to gain and maintain a sustainable competitive advantage. Based on that general premise, we presented various arguments suggesting that a firm’s resources represent a major source of that potential advantage. Ten years later, I begin this revisit of my identity-based view of sustainable advantage by questioning our premise that it is possible to gain a sustainable advantage based on any particular core competency, no matter how inimitable. I then review what we have learned during the past decade about organizational identities and identification and their role in creating and destroying a firm’s temporary competitive advantages.