智力资源、产品创新能力、声誉资源和营销能力组合在企业成长中的作用

The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth

INTERNATIONAL SMALL BUSINESS JOURNAL · 2013
被引 161
人大 A-ABS 3

中文导读

研究了171家中小企业中智力资源与产品创新能力、声誉资源与营销能力的组合如何影响企业成长,发现两者都高时成长显著,但资源高能力低或反之则无显著关系。

Abstract

This article examines the extent to which combinations of intellectual resources and product innovation capability, and reputational resources and marketing capability, influence the ability of small and medium-sized enterprises (SME) to meet or exceed performance goals. Empirical results drawn from 171 SMEs suggest that when the combination of intellectual resources and product innovation capability in addition to the combination of reputational resources and marketing capability are high, SME growth is enhanced. However, a high level of intellectual resources combined with a low level of product innovation capability as well as a combination of a high level of reputational resources with a low level of marketing capability (and vice versa) are not significantly related to growth. These results imply that a high level of resources cannot compensate for a low level of capabilities (and vice versa).

中小企业资源与能力组合企业成长创新管理