为什么一些战略联盟在其有用寿命结束后仍然持续?

Why Do Some Strategic Alliances Persist beyond Their Useful Life?

CALIFORNIA MANAGEMENT REVIEW · 2001
被引 152
人大 A-ABS 3

中文导读

研究了战略联盟在未能实现合作目标后仍长期持续的原因,分析了导致企业坚持失败联盟的变量,并提供了有效应对持续性的措施。

Abstract

Strategic alliances continue to be important tools of competitive strategy. However, many alliances do not achieve their partners' collaborative objectives and are terminated prematurely. As a result, alliances are often described as inherently unstable organizational forms that are subject to high rates of failure. In addition to the problems associated with not achieving collaborative objectives, a related issue has received limited attention. Although alliances are prone to failure, there are numerous examples of strategic alliances that continue for years despite failing to accomplish partner objectives. This article examines such strategic alliances; however, it does not focus on why failure occurs, but rather the variables that contribute to firms' persistence with failing alliances. It also provides measures that can effectively counter persistence.

战略管理商业市场营销产业组织联盟