上游供应商的报价策略

Price-Quoting Strategies of an Upstream Supplier

Management Science · 2013
被引 10
人大 A+FT50UTD24ABS 4*

中文导读

研究上游供应商向多个竞争下游合同的卖家报价的策略,发现供应商根据卖家利润潜力与不确定性选择安全或风险策略,并考虑公平报价,最终机制类似于拍卖单一报价。

Abstract

This paper studies an upstream supplier who quotes prices for a key component to multiple sellers that compete for an end-buyer's indivisible contract. At most one of the supplier's quotes may result in downstream contracting and hence produce revenue for her. We characterize the supplier's optimal price-quoting strategies and show that she will use one of two possible types of strategies, with her choice depending on the sellers' profit potentials relative to their uncertainties: secure, whereby she will always have business; or risky, whereby she may not have business. Addressing potential fairness concerns, we also study price-quoting strategies in which all sellers receive equal quotes. Finally, we show that the supplier's optimal mechanism resembles auctioning a single quote among the sellers. This paper can assist upstream suppliers in their pricing decisions and provides general insights into multitier supply chains' pricing dynamics. This paper was accepted by Martin Lariviere, operations management.

上游供应商报价策略下游竞争拍卖机制