掠夺的经济学:当存在干中学时,什么驱动定价?

The Economics of Predation: What Drives Pricing When There Is Learning-by-Doing?

American Economic Review · 2014
被引 79
人大 A+FT50ABS 4*

中文导读

在一个内生竞争优势和行业结构的现代产业动态框架中,正式刻画了掠夺性定价,并以干中学为例,通过分解均衡定价条件,区分掠夺性定价与单纯的学习曲线效率竞争,发现迫使企业忽略掠夺性激励会消除类似掠夺的行为,但也消除了相当程度的市场竞争。

Abstract

We formally characterize predatory pricing in a modern industry-dynamics framework that endogenizes competitive advantage and industry structure. As an illustrative example we focus on learning-by-doing. To disentangle predatory pricing from mere competition for efficiency on a learning curve we decompose the equilibrium pricing condition. We show that forcing firms to ignore the predatory incentives in setting their prices can have a large impact and that this impact stems from eliminating equilibria with predation-like behavior. Along with the predation-like behavior, however, a fair amount of competition for the market is eliminated.

掠夺性定价学习效应产业动态竞争政策